Admob has ad filters turned on by default.

When I started using Admob, my fill rate was around 70% and my erpm was very low.  One way I increased my fill rate and erpm was to enable “Age Appropriate Ads”  on my apps.  I’m not a big fan of the ads, they tend to be flirty PG-13 stuff.  Admob defines them as:

An ad is designated age appropriate when the content or service promoted is not suitable for all audiences. Examples of age appropriate advertising are gambling and personals ads. AdMob does not accept ads that promote adult products or services.

Turning on the age appropriate ads doubled my erpm (from $.02 to $.05) and bumped my fill rate to 99.7%

To adjust your filters you need to login to admob, click the marketplace link, hover over your application, click the manage settings button, then click the “Category / Type Settings” link.  The age appropriate ads are at the bottom.  By default they are turned off.



6 thoughts on “Admob has ad filters turned on by default.”

  1. This is interesting !
    I must confess that, like most people I imagine, I saw that the option was turned off, but I then though it would bring to my application some ugly adult oriented ads.
    And that, in the end, it would hurt my application !

    Definitively worth a try !

    Thanks !

  2. Hi Ming,
    If your fillrate is only 36% you might want to change how your ads are being displayed, as it should be around 99%

    For example if you have an ad on an activity that only gets shown for a few seconds, the ad my not load quick enough and contribute to a low fill rate.

    1. BTW, I have found that if I leave an ad up longer it affects the CTR. If you can raise the CTR it will raise the eRPM. You might want to set the time longer, like 1 minute and see if makes you more money. But be careful because eRPM always drops in January due to the glut of ads coming out of Christmas. So don’t be surprised if you see a drop next month no mater what you do.

  3. sorry for being so late to reply, I do have exams this week

    as I followed the instructions of James : enabling “Age Appropriate Ads”

    then fill rate as follow

    December 11, 2010 8.81%
    December 12, 2010 8.33%
    December 13, 2010 38.15%
    December 14, 2010 90.34%
    December 15, 2010 40.53%

    Oh my god, please not fall that fast

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