The BBC has an artical about how much their federal government is spending to develop iPhone apps.
Here are the highlights:
- NHS Drinks Tracker £10,000
- NHS Quit Smoking £10,000
- Jobcentre Plus £32,775
- DVLA Masterclass £40,000
That’s a lot of pounds!
-James
This article raises some good points about how there is intense competition on Android and iPhone, but other platforms have larger installed bases and more market share. Apparently Android is easy to use from the development standpoint. About 25 % of developers said their revenue is good. An equal percentage said it was poor.
-James
So far I have released four android apps:
- Bus Stop Alarm
- Fire Starter
- Private Browser
- Free Private Browser
I have used three methods of monetization:
- Admob
- Mobclix
- Direct Market Sales
I’m serving up quite a bit of ads, ~20,000 a day. But, my RPM is only a few cents and I end up making under a dollar most days. Mobclix started of paying very well but fell very fast. I have had better luck with direct sales, but am still only making a few dollars a day. I read online of people with RPM’s around three Generic Viagra Online to five dollars. At that rate, I would be earning $60-100 a day, which would be very exciting.
I’m planning on writting Admob and Mobclix to ask why the RPM’s are so low. I was also thinking of trying adwhirl…
I would love to know if anyone has any ideas on how I could improve the monitization of my apps.
-James
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