Mobile Monetization
Google AdSense Ads are now in Admob!
Logging in to Admob today, I got a really nice message:
Google AdSense Ads Enabled
Congratulations! Apps in your account have been enabled to serve Google AdSense ads. For any unfilled ad request, AdMob will attempt to serve Google AdSense ads to help improve your fill rate. No further changes are required on your part. This program applies the Google AdSense Online Terms and Conditions. You can change your Google AdSense ad settings at anytime. Go to “Manage Settings” for your iPhone or Android apps and then click on the “App Settings” tab
Here a few tips to remember:
- Stats for Google AdSense ads will be consolidated with your existing AdMob network ads, including all revenue and impressions.
- Reporting for Google AdSense ads will be delayed by up to 48 hours.
- AdMob ad filters will not apply for any Google AdSense ads served to your app.
- More information is available here.
Admob has ad filters turned on by default.
When I started using Admob, my fill rate was around 70% and my erpm was very low. One way I increased my fill rate and erpm was to enable “Age Appropriate Ads“ on my apps. I’m not a big fan of the ads, they tend to be flirty PG-13 
stuff. Admob defines them as:
An ad is designated age appropriate when the content or service promoted is not suitable for all audiences. Examples of age appropriate advertising are gambling and personals ads. AdMob does not accept ads that promote adult products or services.
Turning on the age appropriate ads doubled my erpm (from $.02 to $.05) and bumped my fill rate to 99.7%
To adjust your filters you need to login to admob, click the marketplace link, hover over your application, click the manage settings button, then click the “Category / Type Settings” link. The age appropriate ads are at the bottom. By default they are turned off.
-James
More Android Dev Numbers
Here is some more income numbers from the guy that made ATK. He’s making about 80K a year. WOW!
-James
Android Dev Numbers
Here is some actualy numbers for another android developer. He is doing much better then I am!
-James
Motorola Droid Bug – Publishing Livewall paper on Android Market
Photo of the Day wasn’t showing up on the market no matter what I tried. It turns out that Moto Droid /Milestone has a bug where it thinks it dosn’t support live wall papers. (See here and here too)
What your supposed to do is have this in your applications manifest if your app requires a live wallpaper:
<uses-feature android:name=”android.software.live_wallpaper” />
Unfortanlty the Moto Droid has a bug and dosn’t support it, so if you place it in the manifist, it dosn’t showup in the market for all the orginal droid users out there.
You might think its as simple as removing the line and just using the uses sdk tag, but that dosn’t work because not all the 2.1 phones support live wallpapers. For some reason the droid eris and Samsung Moment don’t. Crazy. What where they thinking. When I think of 2.1 I think of live wallpapers!
-James
FYI – Developers can’t download their own paid apps from Android Market.
FYI – Developers can’t download their own paid apps from the Android Market. Solution: create a second Google account. Levitra Online Sucks I know.
-James
Good artical about the mobile developement community
This article raises some good points about how there is intense competition on Android and iPhone, but other platforms have larger installed bases and more market share. Apparently Android is easy to use from the development standpoint. About 25 % of developers said their revenue is good. An equal percentage said it was poor.
-James